Sports brands in China: how did they manage their naming?

锐步 Reebook - brand name China

Nowadays, sports are prevailing among many Chinese people of all ages. They believe that sports does good to health, entertain and relax themselves; some people are convinced that sports can make friends and some, especially for young women, insist that doing sports can keep body fit and make them beautiful and confident. As a result, more and more emerging sports …