In the previous article, we talk about the international cosmetics brands. And now, let’s shift our gaze on the names of the infant milk powder brands.
Nowadays, infant powdered milk from China is confronting a dilemma, for some Chinese milk powder brands have been exposed to the bad quality of their products. As a result, more and more Chinese mothers gradually prefer to buy infant milk powders of foreign brands. And naturally, the demand for foreign milk powders are increasing quickly in Chinese market. It is pretty common that Chinese mothers go to foreign countries to buy powdered milk or buy it through cross-border online shopping.
Top 50 infant milk brand name and Chinese character
Below is the list of 50 infant milk powder brands’ name we selected after our research, which are popular among Chinese customers. According to this list, we got 20 characters most frequently used in these Chinese name design. This study gives us an idea about the preference of Chinese characters using in the infant milk powder brands names.
| AKAROLA | 爱睿惠 |
| ANMUM | 安满 |
| APTAMIL | 爱他美 |
| ARLA | 爱氏晨曦 |
| AUSNUTRIA | 澳优 |
| BABY SEMP | 森宝 |
| BABYBIO | 伴宝乐 |
| BEINGMATE | 贝因美 |
| BELLAMY’S | 贝拉米 |
| BIMBOSAN | 恩宝心 |
| BIOSTIME | 合生元 |
| COW&GATE | 牛栏 |
| COWALA | 咔哇熊 |
| DUMEX | 多美滋 |
| ENGNICE | 英氏 |
| ENSPIRE | 美赞臣 |
| FIRMUS | 飞鹤 |
| FRISO | 美素佳儿 |
| GALLIA | 佳丽雅 |
| HERDS | 和氏 |
| HEROBABY | 荷兰美素 |
| HIPP | 喜宝 |
| HOLLE | 泓乐 |
| HUISHAN | 辉山 |
| ICREO | 固力果 |
| ILLUMA | 启赋 |
The 20 Chinese characters most frequently used in cosmetic brands naming with their Chinese meaning:
| 爱 | love |
| 宝 | baby |
| 贝 | baby |
| 多 | many |
| 恩 | favor |
| 惠 | favor |
| 佳 | good |
| 康 | health |
| 乐 | happy |
| 力 | power |
| 美 | beauty |
| 纽 | fruit |
| 瑞 | auspicious |
| 氏 | family name |
| 素 | pure |
| 特 | special |
| 雅 | grace |
| 优 | excellence |
| 元 | circle, primary |
| 滋 | tasty |
The three best translated Chinese brands name we selected:
- HIPP 喜宝: The pronunciation of its Chinese name is similar with its English name. Literally, “喜”means happiness and“宝”means babies or treasure. It is obvious that its Chinese name has a wonderful meaning: to make babies happy and treat them like treasure. Besides, “宝” also shows that the products are of good quality. Along with the good quality of its products and the beautiful Chinese name, no wonder this brand gains great success in Chinese market.
- DUMEX 多美滋: The Chinese name has a similar pronunciation with the English name. And literally, “多”means many, “美” means beauty and“滋” means nourish and tasty. It shows that its products contain plenty of nutrition and also tasty for babies. It is obvious that its Chinese name gives an add value to its original name.
- NUTRILON 优诺能: “优”means excellence, “诺”means promise and “能”means energy. The Chinese name means the company’s products have good quality, and it promises that the baby will have a lot of energy after drinking their milk powder. Apparently, this name makes a contribution to popularize the product.
Amanda