Nowadays, sports are prevailing among many Chinese people of all ages. They believe that sports does good to health, entertain and relax themselves; some people are convinced that sports can make friends and some, especially for young women, insist that doing sports can keep body fit and make them beautiful and confident. As a result, more and more emerging sports …
Finding a good brand name
Finding a good brand name: The first step to get success in Chinese Market for International brands Akio Morita, the founder of Sony, once said: “A brand should take a resounding name so that customers will have happy associations for the brand, which can help the brand gain more popularity and enhance competitiveness.” A good name will bring bright future …