Market entry in China: What to consider to generate a good brand name in China ? Have you heard about the story behind Coca-Cola in Chinese? When Coca-Cola first entered Chinese Market on 1927, it was given the name “蝌蝌啃蜡”, which means ‘tadpole chews the wax’. It was really scary and nobody wanted to buy the products. The company then offered …
Finding a good brand name
Finding a good brand name: The first step to get success in Chinese Market for International brands Akio Morita, the founder of Sony, once said: “A brand should take a resounding name so that customers will have happy associations for the brand, which can help the brand gain more popularity and enhance competitiveness.” A good name will bring bright future …