A case study in donkey name reaction So far we’ve only talked about donkey names for foreign brands , but China’s mocking netizens have never limited their targets to foreign-owned enterprises. Baidu, the 800 pound gorilla of Chinese search, was slapped with “Dùniáng” (度娘) a few years back when netizens got upset about its forum practices.* How to translate Dùniáng? It’s …