A case study in donkey name reaction So far we’ve only talked about donkey names for foreign brands , but China’s mocking netizens have never limited their targets to foreign-owned enterprises. Baidu, the 800 pound gorilla of Chinese search, was slapped with “Dùniáng” (度娘) a few years back when netizens got upset about its forum practices.* How to translate Dùniáng? It’s …
Donkey names, pube names
Speaking of donkey names, the mocking names given to famous brands in China, I forgot to mention one other coining we’d considered: Pube name Right. Ugh. Pubes. It kind of comes with the territory. The Chinese internet is famously creative with its crude metaphors. So at least one wag has combined the common internet way of referring to oneself as …
Donkey Names
Many a brand manager has the donkey name nightmare… It’s the day after your big China launch. The marketing coordination has been superb. The PR team’s efforts have resulted in quality TV coverage of your highest profile events. Each t has been crossed and each i dotted. Customers have been lining up for product and out-of-stocks have been negligible. …