Donkey names, pube names

Speaking of donkey names, the mocking names given to famous brands in China, I forgot to mention one other coining we’d considered: Pube name Right. Ugh. Pubes. It kind of comes with the territory. The Chinese internet is famously creative with its crude metaphors. So at least one wag has combined the common internet way of referring to oneself as …

Flee your dolt name

You’ve heard us talk about donkey names, and how devious punning gets applied to pretty much every brand in China. Being known as the donkey brand hasn’t hurt Louis Vuitton, you’re thinking, so maybe this whole “naming risk” thing is a little overstated. Well, consider for a moment the Benz that’s getting dusted off this fine spring morning in some …

Donkey Names

  Many a brand manager has the donkey name nightmare… It’s the day after your big China launch. The marketing coordination has been superb. The PR team’s efforts have resulted in quality TV coverage of your highest profile events. Each t has been crossed and each i dotted. Customers have been lining up for product and out-of-stocks have been negligible. …

Welcome to Sinonym

Welcome clients old and new! Although we’re launching the business today, this naming-focused consultancy, as many of you know, is the result of years of work in market research and in China. Today I want to tell you a bit about the background that has led us to this venture how our clients benefit from our partnership with Chinese language …