Sports brands in China: how did they manage their naming?

锐步 Reebook - brand name China

Nowadays, sports are prevailing among many Chinese people of all ages. They believe that sports does good to health, entertain and relax themselves; some people are convinced that sports can make friends and some, especially for young women, insist that doing sports can keep body fit and make them beautiful and confident. As a result, more and more emerging sports …

Daxue Consulting entering the section of 1-5 million USD consulting firms in Asia

daxue consulting office

Founded in 2012, Daxue Consulting has entered the group of the 1-5 million USD consulting firm in Asia in 2016. With more than 140 clients over 4 years and 200+ completed projects, Daxue Consulting has grown from a 3-people team to a 30-consultant team. Daxue consulting has gained momentum through the implementation of thorough and comprehensive methodologies to answer its …

Chinese name and Chinese characters for infant formula brands

Chinese brand name design infant formula

In the previous article, we talk about the international cosmetics brands. And now, let’s shift our gaze on the names of the infant milk powder brands. Nowadays, infant powdered milk from China is confronting a dilemma, for some Chinese milk powder brands have been exposed to the bad quality of their products. As a result, more and more Chinese mothers …

Chinese name and Chinese characters for car brands

Following the development of the demand with relevant branding and naming in China The car market is experiencing a shift in China. With the huge population in China, the number of cars naturally continues to increase in a stable rate, which brings important traffic jams and pollution in Chinese big cities. The domestic new energy vehicles, as a solution to …

Daxue Consulting: what is behind the firm name ?

Our first case study led us to sit down with Daxue Consulting’s team members and discuss their name. When you see Daxue in Daxue Consulting ’s name, what’s the first thing comes to mind? It is believed that the Chinese word Daxue(大学) with the meaning of University will be the commonly agreed answer. The different meanings of the word daxue …

How Chinese people name their child ?

Different from the westerners’ name structure which is “name + family name”,the Chinese name is in the reverse order: “family name + name”, and the process of naming is a little complex. Various ways to give names in China A name with expectations of parents. For example, in the name Chen Duan, the word Duan(端) means having good character. The …